Before making a blog post, you should select a keyword phrases on which to focus and review our tips for blog posting — both of which are available below.

As part of our Souped-Up Blog service, we do an extensive keyword analysis of your business to determine the best phrases from which to select. Here are results of our research.

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Verbal Judo
Doc Thompson
Conflict Resolution
Harassment
Bullying
Best Self Defense
verbal self defense
Tactical Communication
the gentle art of persuasion
gentle art of persuasion
verbal judo the gentle art of persuasion
verbal judo techniques
verbal judo book
verbal judo training
verbal judo examples

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In creating your blog post, please keep these tips in mind:

Title for Posts

* Select just one keyword phrase from the list above

* Use the selected keyword phrase once in the title

* Focus on making the title as compelling as possible (e.g., include a verb, ask a question, make it longer)

* Use title case (capitalize first letter of each word, except for “a” and “the”)

Copy for Posts

* Use the keyword phrase a few times in the body text and, definitely, in the first and last paragraph

* Don’t overuse the keyword phrase. The content should sound natural and not stilted (reading the text out loud is a good technique for ensuring this).

Video Production

* Keep short – two to four minutes

* Focus on communicating your message (rather than less important factors like video quality, word stumbles, etc)

General

* Keep the content narrowly focused on the title subject

* Focus on adding value to the reader/viewer, not selling

* Grab the reader/viewer interest right away (e.g., title, first sentence or two)

* Don’t be boring – think entertainment

* Keep a conversational tone

* Leave the reader/viewer wanting more